From their inception, the founders of Kickstarter were largely aligned in how they prioritized a culture rooted in achievement and ethical behavior. 
However, they ran into numerous problems and have also dealt with competitive threats due to the exploding interest in crowdfunding.
Question: What can Kickstarter do in the coming years to reinforce their competitive advantage? 

* I HAVE PROVIDED A TEMPLATE for you to use. CLICK HERE for the Template. 
* Answer the question listed above by providing TWO core strategic actions. You may list additional information and discussion, but focus your efforts on these TWO recommendations that Kickstarter should incorporate. For each recommendation, associate a threat/opportunity with a strength/weakness.
* Also, pay very close attention to the consulting frameworks we have introduced thus far and the criteria that constitute a sustainable competitive advantage. 
* Ensure that you adhere to the norms of written communication, including message, grammar, and spelling.

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