1. Chapter 7 of the textbook describes the role of marketing plan and
the importance and effect of marketing planning on integrated marketing
communications (IMC). Using the text for support, address the following
items:Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.Describe how IMC needs both inside-out and outside-in perspectives.Find a company and discuss the four sources of brand messages for
that company (i.e., planned messages, product messages, service
messages, and unplanned messages).Your initial post must be a minimum of 300 words and be supported by
your textbook and at least one professional or academic source. 2. The most effective advertisements begin with a creative strategy. To
develop a creative strategy, many advertisers use the Creative Pyramid
as a guide. For this discussion, review Chapter 8 of the textbook and
address the following:Describe the creative pyramid and each of its five levels.Explain how the creative pyramid is related to the advertising pyramid.Locate an example of a still-image advertisement (e.g., a billboard,
magazine advertisement, social media advertisement, etc.) that exhibits
the principles of the creative pyramid. Include the advertisement in
your post as either a link or an attachment. (Remember to create a
reference entry and cite the source for the advertisement you select.)Describe where the elements of the creative pyramid are used in the
advertisement, referring to Exhibit 9-2 (p. 224) for an example.Your initial post must be a minimum of 300 words and be supported by your textbook.textbook: Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from https://redshelf.com/The full-text version of this e-book is available through your online classroom.
