1. Read Gender in the Prozac Nation.pdf and Watch https://www.retroreport.org/playlist/how-history-shapes-our-attitudes-towards-mental-health/id=video%2Frevolution-in-a-capsule or “How Prozac Turned Depression Medication into a Cultural Phenomenon”. After reading and watching them, make a draw that illustrates your thoughts, emotions, or opinions about anything of what you have found in these materials. You also need to write an explanation of your illustration (between one page and a half and two pages). 2. Draft two questions on the course’s material. I might or might not use any of them for the midterm; however, I would like to see your level of engagement/understanding of the course’s discussions through this exercise. The attached the files will helps you to draft the questions.



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Class 4
Last class
• We can analyze the “news making” using the
“organizational model”.
• News organizations create routines to cover non-routing
events – street crime. When the crime does not fit the
standards, the news media tends to avoid them.
• Infotainment
• The action to sell news as entertainment to sell/capture audiences.
• the gatekeeper model
• The political economy
• The organizational model
• The cultural model
These are theoretical frameworks to explain the process of
“news making” by journalists!
Use Schudson frameworks to understand this
news making
Drug problem in the US (ourworldindata.com)
Causes for drug crisis
1. Use of drugs in war
2. Medical system
3. Happy industry complex
4. Access
Are the opioid crisis a
matter of Mexican cartels?
Does this story fit the common trend on news
reports on drugs?
What was Silk Road?
Who was Ross Ulbricht?
What does make this story different?
Media fragmentation
Drugs and the Media
(Guilianotti, 1997)
• Uses a “cultural model” to explain news making
• Drugs as “criminal situation”
• Uses Foucault theory to illustrate his point
• Discursive formation
• “Archeological method”
• Reinforce meaning
• Focuses on Scotland news – but applicable to the US case.
Drugs and the Media (Guilianotti, 1997)
Drugs and the Media (Guilianotti, 1997)
Societal-public statements
– Positivist
– Descriptive through the use of
– How it could de
eradicate/mollified by social
Drugs and the Media (Guilianotti, 1997)
Societal- private
– Reinforces social policy
– Drug and its “foreign” nature
through the micro-spaces of
social institutions (the family,
the school and other
traditional institutions)
Drugs and the Media (Guilianotti, 1997)
Subcultural-public statements
– Moral codes to specific
individuals or groups.
– Rejected or motived for
Drugs and the Media (Guilianotti, 1997)
Subcultural-private statements
– Individualizing at the
personal and social level the
nascence and consequences of
subaltern drug abuse
All this constructs:
Drugs as social panic
Class 11
Last class: Conservative media versus pharmaceutical corporations?
Drain the swamp
• https://www.washingtonpost.com/news/wonk/wp/2017/01/11/trum
• http://time.com/4999244/opioid-crisis-donald-trump-criminals-drugcompanies-mexico-china/
Assignment #2
• For Monday next week
• Read “GENDER IN THE PROZAC NATION Popular Discourse and Productive
Femininity” (reading for Friday)
• Watch: How Prozac Turned Depression Medication into a Cultural
Phenomenon https://www.retroreport.org/playlist/how-history-shapesour-attitudes-towards-mental-health/?id=video%2Frevolution-in-a-capsule
• You have to make a draw that makes reference to any aspect of the
reading/video (on one letter size page)
• You have to write a page/two pages explanation on your illustration
Assignment 3
Bring your questions for
the midterm!
(go towards assignments)
Groups 6 and 7
Opium Crisis
Framing the Danger of Designer Drugs: Mass
Media, Bath Salts, and the “Miami Zombie Attack”
What is the story?
Framing the Danger of Designer Drugs.
– Designer drugs
– Media spread the shock – moral panic.
– No “bath salts” were found in his system!!
– What is the problem with the media
reporting in this case?
What are the definitions of “framing” and “agenda-setting theory”?
What kind of problems create media’s misrepresentation of drug
problems? (109-110, 115-118))
What frames did the media use for this story? (112-113)
Class 12
Last class
• The “Miami zombie” attack
• Designer/synthetic drugs
• Four main framings for this news
• Sensationalists
• Epidemic
• Police
• Mental health
• Implications
Synthetic drugs
Why do they are legal?
•Assignments # 2 and 3
•Remember, letter size
paper for the drawing
Gender in the Prozac
Nation (Blum and
Stracuzzi, 2004)
– Criticize cheerful accounts
on antidepressants
– What is the relationship
between this drug and
the production of
– Prozac: disciplining
women’s bodies
Women and Drugs in
the 19th Century.
• Upper/middle class addiction
• More than 60 percent of the addicts were
• Menstruation
• Hysteria
• Addiction spread because doctor’s
• It was not considered a problem of public
• Various municipalities opened clinics to
threat addicts
• Synthetic of ephedrine
• Used for Asma
• Created in the 1930s
• Elevate energy quite high, approaching
• Used by the military in WW2
• Widely used in the 1960s-1970s
• Alternates brain chemistry
• Causes anxiety and depression
Ma Huang/ Ephedrine
and women
The largest age group among the medical
users were those aged 36 to 45 years, and
85% of all amphetamine patients were
women.39 Even making the simplifying
assumption that weight loss prescriptions
were entirely for women and taking into
account that women seek medical
attention more often than men, these
figures indicate that per doctor visit around
1960, a woman was twice as likely as a man
to receive an amphetamine prescription to
adjust her mental state—much like minor
tranquilizers in the same period”
(Rasmussen, 2008)
Modern anti-depressants
Reporting or advertising?
The brain control the
body (American
The body construct the
brain (Russian
Prozac (Fluoxetine)
• Antidepressant, obsessive compulsive disorder, and bulimia
• Polemical for its side effects – from sexual dysfunction up
to anxiety
• Very popular and hip
• Assumes depression is a result of chemicals
Prozac in popular culture
1. How does “Prozac advertising” reproduce “modern womanhood”?
2. What are the negative outcomes of the popular idea that
depression and brain disorders are a matter of neurochemicals?
(274, 277)
3. What is the problem with linking Prozac with losing weight? (276)
4. What is “psychosocial” reasons for depression? (277)
5. What is “muscular femininity” and what is its relationship with
Prozac? (279)
Prozac and kids

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